Earlier this week Facebook published a FYI update about more updates that they’ve been making (and are about to make) to what will show in users news feeds (thanks to Jen at FBAdslab for the tipoff).
The information is particularly relevant to those of us with Facebook pages who are sharing links in the hope of driving traffic back to our blogs.
The ultimate goal of the latest updates to News Feed rankings is to show more relevant news to Facebook users, and Facebook states that they’re continuing to focus their attention upon showing ‘high quality content’ to users.
It seems that they’re going to start giving links to articles a higher ranking than they have been previously – particularly to users using Facebook on mobile devices.
This is great to know as a Facebook Page owner. I’d previously spent more time sharing photos with links in the descriptions of the images but have always put a few direct links into my updates as well – of late I’ve noticed these links doing quite well and now we know why.
Also in Facebook’s FYI update this week is an indication that they’re also focusing their attention upon distinguishing between high quality content vs ‘meme photos’.
This focus upon delivering high quality content to your Facebook page rather than going for cheap comments or engagement talked about a few weeks ago – but it’s only going to become more important (and this is yet another signal from Facebook that you need to pay attention).
The next part of Facebook’s update this week is pretty interesting for us as publishers. If someone clicks a link that you share on your Facebook page they will then see up to three related articles directly below in the newsfeed. Here’s how they show it as looking:
THIS is pretty cool and has potential to drive some decent traffic to publishers creating high quality content.
Lastly, Facebook indicates that they are going to be bringing back older posts that people comment on in their new feed to lengthen the life of those conversations, which is pretty good if you’re using Facebook as a community engagement tool.
Read the full article on these recent changes over at the Facebook Newsroom and let us know what you think in comments below.