Marketing Video Production – Tips For Getting It Right

When it comes to using marketing video production, quality has to be good, but don’t think that means you have to hire actors and pay thousands of dollars. As a matter of fact one of the great advantages of using video to promote your online business is that it allows your prospective customers to get to know you, it takes away a lot of the anonymity of the internet, that’s why it should be all you in front of the camera.

Of course, just because you aren’t paying thousands of dollars for a professionally produced marketing video, doesn’t mean it has to look like it was made by a third grader. You should always strive for quality video and audio as well as a smooth flowing script.

I can’t tell you how annoying it is to try and watch a video online, a tutorial style video where someone is trying to explain how to do something, and have to listen to someone who can’t run two coherent sentences together. What a waste of my time!

So, the first thing you should do is to decide the exact topic of your video. Remember, you won’t have a lot of time, most videos will only be between 3-5 minutes long. So make sure the video is very specific.

Next, write up an outline (an outline is probably better than an actual script since you want to still sound natural and honest instead of faked and rehearsed). If you are illustrating how to do something online and you will be loading other websites, or going to Google, etc, pause the recording while you are waiting for search results to load. I know you are trying to explain things in real time but no one wants to sit around and wait for your screens to load.

Also, make sure that you don’t give away the ‘whole farm’. While you want to provide people with valuable and helpful information, ultimately you want them to buy your product or service so you can’t tell them everything. Just give them little tidbits of information.

Once you’ve got a great video made (great from the standpoint that the video and audio are clean and that the narration is easy to follow and on target) you will want to submit that video to video directories. When you submit the video make sure that you include relevant keywords in the title, tags and description. That way your video will get picked up by the search engines and will send a lot of free targeted traffic to your website.

Using video for online marketing is the way of the future. It’s easy, inexpensive and very effective if you do it right. It takes away a lot of the impersonal aspects of doing business online, people can see you and listen to you so it makes it easier for them to form a connection with you. Make sure that your marketing video production levels are good. No one expects a commercial grade video and that would probably just turn people off anyway, just make it something worth sitting through.


Keywords Marketing – Done Right – Drives Traffic

If you have a website and need to drive traffic to that website, keywords marketing is definitely the way to go. You have a professional looking website, well designed and user-friendly. You just aren’t getting the traffic. Marketing with keywords is the best way to get the traffic to your website so people will buy what you are selling.

To start getting traffic to your website, you need to optimize your website to the keywords searchers are using when they type in what they are looking for in the various search engines.

To get ranked high in the search engine results page, you need to use the right keywords. This is called keyword optimization. Keep in mind keywords change so you may need to update your website from time to time to stay current and keep the traffic flowing.

There are plenty of tools available out there to find good keywords you can use to optimize your site. When researching keywords be sure to look for keywords that have a decent search to competition ratio. You do not want keywords that have a high competition because that means that everyone is using them and they won’t give you much help in getting good traffic to your website.

Keywords marketing research can and will take some time on your part but when you stumble across one or two really good keywords the result will be money in your pocket. That is why you started your internet business in the first place, right? To make money.

Keyword research is a lot like panning for gold, you have to wade through all the muck to find that little golden nugget that will help you optimize your website. Sounds like fun doesn’t it? You get to go on a treasure hunt, no shovels required. Find the edge you need using keywords to drive traffic to your website.

You do not want to lose any business to your competition just because of poor keywords, do you? Make it easier for them to find your website when they are searching for what you are offering. They know what they are looking for, are you ready to help them find it?

In today’s economy more and more people are starting online businesses. Competition is getting way more intense. Optimization is what it is all about. Your sales numbers depend on it. Your livelihood depends on it. So look at what you have as your keywords and update them. You will be pleasantly surprised when traffic to your website increases and then so do your sales.

So, get rid of any and all keywords that are not performing well for you. Start using more long-tailed keywords. Long-tailed keywords allow for a more targeted search and if you are using one or more then you are the more dominant website in your niche and will make more money.

Find yourself a good keywords marketing tool and start on your treasure hunt for those little nuggets that will direct all the traffic you can handle to your website.