3 Essential Blogging Skills You Should Pursue

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What are the 3 essential skills you should acquire in order to experience a topnotch success with your blog?

I can boldly say that most bloggers work more than 15 hours a week and as such, they need to stay on track. Being busy doesn’t necessarily mean you’ll make money blogging or drive tons of free traffic.

Therefore, you must revisit your goals and see if you’re still on track or have been distracted unknowingly.

When I started blogging, I thought every activity requires my attention.

But I was wrong. Yes, there is nothing wrong in knowing what’s happening here and there, but when it comes to growing your blog, I want to share the 3 essential skills you should pursue and lay your hands on.

Right away, let’s explore the 3 essential skills and show you how to develop them easily:

Did you know that most bloggers are too timid to meet people when they attend conferences and workshops? I’ve attended about three this year and I can tell you that making friends quickly is a skill that most people don’t possess.

But if you want to take your blog to the next level, then you’ve got to move away from your own portal and communicate with other people. This is where networking comes in.

Yes, I agree that you started your own because you’ve something valuable to share, but if you’re alone, how on earth are you going to promote that content?

When I started guest blogging like crazy in 2012, I connected with a lot of A-list bloggers and that connection brought in writing assignments, book projects and I was able to make more money than my friends who work with big firms in their city.

No matter what you do, learn to communicate effectively. Don’t be shy to meet people. Don’t be shy to connect with other bloggers. Don’t give excuses why they’d reject you.

Ideally, before you pitch a guest post to an A-list blogger, find out how they’re doing, how the family is fairing as well.

Talk to people with respect. If you can communicate well, you’ll be able to clearly showcase the value you provide. This blogging skill is priceless – go grab it!

I love to persuade

Now you need to convert readers to email subscribers. And stealthily nurture the relationship until people start to believe, trust and like you. At that point, it’d be easier to convince them to buy your affiliate product or order your latest e-book.

Persuasion skill is vital because you need to make money with your blog. The blogosphere is already saturated with bloggers who wants a piece of the cake. You need to stand out in the crowd, by using persuasive skills.

For instance, if a reader wants to buy a web hosting package from Hostgator. You and I know that millions of blogs review this because they want the recurring income (well, who doesn’t).

But the most important factor that would determine who the reader buys from is persuasion. If I visit your blog and you highlight the benefits, give me HUGE bonuses and even help me set up my new blog, I’d be more likely to buy through your affiliate link.

Remember that giving away so much value isn’t enough. You’ve to learn to communicate it like copywriters do. Persuade people to buy from you, rather than your friend who also reviews the same thing.

So how do you persuade people to listen and buy from you? Well, the first step is to understand the basics of psychology. Why do people buy products online? You’ve got to understand that prospects buy out of emotion but at the end, they always justify it by logic.

Learn how people think and act. This way, you can write persuasive blog posts, craft catchy titles and use strong but no-hype call to action designs.

Can I let you in on a secret? Did you know that my typical post is well-detailed, about 3000 words? See 73 writing tips. But notwithstanding, my readers still enjoy it, because I use persuasive tactics to hook them. Aha! Keep your mouth shut!

The last blogging skill that’s so wonderful and I advise that you pursue it is “outsourcing skill.” Let me tell you the truth – for you to make a good living online as a blogger, you need to bring other people onboard.

You will need the services of a writer, a web graphic design, a programmer, a marketer, virtual assistants and so many other professionals.

Even if you’re proficient and can do all of that, you don’t have enough time to subject yourself to rigorous work. Professional bloggers whom you admire today all have people working with them.

I’m telling you the truth. Learn how to outsource to professionals without investing all your hard earned money. In fact, outsourcing skills helps you to become a productive blogger so you can write more, promote better and make more money.

There you go, the 3 powerful and essential blogging skills you should pursue and lay your mighty hands on. No matter how long it takes to become an expert at these skills, don’t give up.

Remember that persuasive and communication skills makes you a better writer, while outsourcing skill makes you a productive and effective marketer.

Have you acquired any special skill recently that’s been helpful to your blogging business? I can’t wait to read your valuable comment below. See you ahead.

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One Activity You Should Do On Your Blog Every Day

Every DayWhat’s the one thing that you should do on your blog every day (or at least regularly)?

“Create new content!”

Good answer! Without regular new content your blog isn’t really a blog is it?

But other than creating new content – what else should you be paying attention to every day?

I want to suggest a simple activity that I think can be almost as important as creating new content for your blog.

It’s still content related but it’s about paying some attention to OLD posts.

Lately, I’ve been paying as much attention to my archives as I have to writing new content. And it’s paying off driving more traffic to old posts, finding new readers and importantly, improving the quality of content on the blog as a whole.

Here’s what I do:

I choose a post each day that is at least a year old. I usually choose one that is 2-3 years old and one that could do with some attention.

My criteria for selection is that it is a post with one or more of the following criteria:

It has performed well in the past, in terms of traffic or comment numbersIt has dated and needs updating to make it relevant for todayIt was a good post but for one reason or another didn’t perform to its potential

I usually am looking for a ‘tutorial’ rather than a ‘news’ or ‘review’ type post – because I find these posts don’t date as fast.

By updating the post I mean numerous things, depending upon the post itself. These might include:

This can be anything from a proof read through to a larger ‘rewrite’ of the post (or sections of it). I might add updates to make the post relevant to today or even add images/diagrams etc. Ultimately, it is about improving the content to make it more useful for readers.

I don’t spend a heap of time on SEO but as I read back through the post, I will tweak it to better optimise for search engines. I use Yoast’s plugin for this and it helps by suggesting areas the post can be improved (heading, titles, alt tags, meta descriptions etc).

I also add links to other relevant posts on the blog. This is not only good for SEO, it’s good for readers too.

Posts published 3 or more years ago were published into a very different internet. Since then we’ve seen people sharing different types of content through new social media sites like Pinterest and G+.

One update I like to make is to make posts more shareable. For example adding a good visual or a collage of images can make a post more shareable on Pinterest. Also adding calls to action to share can be beneficial.

In the same way that the web has changed over the last 3 years, so too have my own blogging goals and monetisation model. As a result, I take a critical look at old posts and what ‘calls to action‘ I’m giving to readers.

For example, 3 years ago I didn’t have any eBooks to sell, today on dPS we have 14. If a post I’m updating is relevant to one of these eBooks I’ll add a call to action to buy it. Other new calls to action might be to share a post on social media, to subscribe to our newsletter, to read another post, to join our forum etc.

With the post updated, I then consider how it might be appropriate to give it some more exposure.

Again – there are a range of options available here including:

I don’t republish every updated post but 1-2 times per week, I will. I usually choose posts that have a proven track record of being well received and the type of content that has been shared in the past on social.

These posts go up on the blog as new posts simply by changing the publishing date to a recent one (note: on dPS I can do this easily as our link structure does not have dates in it).

I also share every updated post on social media, in some way or another. I will tweet links to it but also add it into our Facebook and Pinterest sharing schedule.

At times I’ll also link to these updated posts in our weekly newsletter. I don’t do this for every post but often will add them with a note saying that they’re a hot post in the archives.

The last thing I occasionally do with updated posts is to write new followup posts. This usually happens when I’m doing an update of an old post and realise that there is now scope to extend the idea considerably with a second part to the series. This new post will link back to the old – driving traffic back into the archives.

The archives of your blog are in many ways just as important as the new posts on your blog.

On dPS we have over 4000 posts in the archives and it’s on these posts that the majority of our readers land thanks to search engine referrals. Updating those posts, in the way I’ve described above, not only helps their search rankings but makes the posts more useful , which means you’re more likely to see the posts shared by readers and more likely to create a good first impression on the readers who find them.

The result is more traffic, more subscribers and followers and hopefully more revenue as a consequence.

Do you update old posts on your blog? What other ‘updates’ would you add to my list above?

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