Social Media Marketing Video – Keep It Super Simple

There is always something new online, today we have Facebook and Twitter and many savvy marketers are using both to drive a ton of very qualified traffic to their website. To really amp up the results you can also do social media marketing video. You can use this method to promote pretty much any type of product you can think of online.

The one underlying thing to keep in mind whenever you use video to market a product or service is that the quality of the video will go a long way in determining what kind of results you get. A poorly made, hard to see or hear video won’t do much to make you look like a knowledgeable expert in your niche. No one expects Academy Award caliber videos, but they must be well laid out and visually appealing.

For most marketing videos the K.I.S.S. acronym works extremely well: Keep It Simple Stupid. Don’t go over the top with flashy graphics or loud music. It’s much better to just deliver a quality video that will help your target audience handle some problem or issue in the shortest amount of time possible. That’s really all they want, someone who can show them how to do the one thing they desperately want to know how to do.

It could be to potty train their Pitbull, start seedlings, or just learn how to make big bucks online. Whatever it is, if you can show them in easy to follow steps, on video, how they can do it, they’ll be your friend forever.

Don’t go hog wild and invest thousands in high tech gear to record your videos. Instead a few hundred dollars, some screen capture software and/ or a video camera, a tripod (optional) and a decent microphone is really all you need.

Once you’ve assembled the tools you need to come up with a compelling video. Again, pinpoint the one issue the people in your niche face and then teach them a way to overcome that issue.

Don’t get tongue tied or stammer throughout the video either. Make an outline of the major points you want to cover so you don’t get distracted and jump from one point to another. Don’t talk too fast or too slow. You have to make sure that you’re viewers can not only understand you but hopefully that they’ll come to trust and like you too.

That’s the huge benefit on using video online, it greatly increases the personalization of the otherwise impersonal internet. It allows you to connect with people on a much deeper level and if you use that properly, it can make a huge difference in your business.

Being able to allow your visitors to hear your voice and see your face while you give them help with a problem they’re having is taking social media marketing video to a whole new level. Remember, it takes an average of 7 contacts with people before they feel comfortable enough with you to make a purchase, by allowing people to really get to ‘know’ you through video, you can get the most out of those 7 contacts and maybe even speed up the process.

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Marketing Video Production – Tips For Getting It Right

When it comes to using marketing video production, quality has to be good, but don’t think that means you have to hire actors and pay thousands of dollars. As a matter of fact one of the great advantages of using video to promote your online business is that it allows your prospective customers to get to know you, it takes away a lot of the anonymity of the internet, that’s why it should be all you in front of the camera.

Of course, just because you aren’t paying thousands of dollars for a professionally produced marketing video, doesn’t mean it has to look like it was made by a third grader. You should always strive for quality video and audio as well as a smooth flowing script.

I can’t tell you how annoying it is to try and watch a video online, a tutorial style video where someone is trying to explain how to do something, and have to listen to someone who can’t run two coherent sentences together. What a waste of my time!

So, the first thing you should do is to decide the exact topic of your video. Remember, you won’t have a lot of time, most videos will only be between 3-5 minutes long. So make sure the video is very specific.

Next, write up an outline (an outline is probably better than an actual script since you want to still sound natural and honest instead of faked and rehearsed). If you are illustrating how to do something online and you will be loading other websites, or going to Google, etc, pause the recording while you are waiting for search results to load. I know you are trying to explain things in real time but no one wants to sit around and wait for your screens to load.

Also, make sure that you don’t give away the ‘whole farm’. While you want to provide people with valuable and helpful information, ultimately you want them to buy your product or service so you can’t tell them everything. Just give them little tidbits of information.

Once you’ve got a great video made (great from the standpoint that the video and audio are clean and that the narration is easy to follow and on target) you will want to submit that video to video directories. When you submit the video make sure that you include relevant keywords in the title, tags and description. That way your video will get picked up by the search engines and will send a lot of free targeted traffic to your website.

Using video for online marketing is the way of the future. It’s easy, inexpensive and very effective if you do it right. It takes away a lot of the impersonal aspects of doing business online, people can see you and listen to you so it makes it easier for them to form a connection with you. Make sure that your marketing video production levels are good. No one expects a commercial grade video and that would probably just turn people off anyway, just make it something worth sitting through.

Video Marketing For Newbies – Dont Complicate It

With the continuing decline in the attention span of most of the people online, it’s only inevitable that more advertisers would turn to video as a way to get their message out. If you’re new to online marketing, or a ‘newbie’ than you’ll want to learn as much as possible about video marketing for newbies. It’s not tough, and all indications are that it’s the wave of the future.

You can use videos on your website or blog to capture the attention of your reader far more quickly and effectively (if it’s done right) than you could with just the printed word. You can also use videos to drive traffic to your website or blog. The search engines love fresh content and that includes new videos.

The basic steps to the process are pretty much the same as with article marketing, except of course, you are creating a video. There are many low cost, or even free video software products that will make it possible for you to do a full presentation and teach your visitors an important skill. That will keep them coming back for more, if you give them something of value before you ask them for the sale.

First you will need to determine what the topic of your video will be. Find some issue or problem that faces a lot of people in your niche market. Then create a video that will provide an answer or solution to that problem. Don’t worry about getting too fancy. Just make sure the video and audio are clear and that you don’t talk too fast or stutter and stumble over your words.

It’s really annoying to have to try and sit through some tutorial where every other word is ‘ah’. Rehearse and practice before you start recording. If you are demonstrating something in real time, pause the recording while you are waiting for the website to load or during any other time when things are moving slowly. Don’t expect your viewer to have to sit through a 45 minute video when the information can be demonstrated in just 10 minutes.

Once you’ve decided on the topic of your video and you’ve got a rough ‘script’ written, it’s time to incorporate some carefully chosen keywords. This will make it possible for your video to get a top ranking on the search engines. When you write the title, description or tags for your website you will use these keywords. If you’ve chosen good keywords (3-5 word keyword phrases that get high monthly searches with relatively low competition) than your video will rank well, if it ranks well you will get a ton of very qualified traffic to your website… for free!

Now you’ve got your video recorded, your title tags and description keywords optimized (with the URL of your website front and center), next step is to submit your video to video directories. I’m sure most of you have heard of YouTube, which is a great place to start. You can also do a search and find other online video directories where you can submit your video to.

That’s pretty much it in a nutshell. You can record a Power Point Presentation where you illustrate how to do something or you can do a screen capture style video where people are looking over you shoulder while you do something, either way you’ll have great success with video marketing for newbies if you follow these tips.

Video Marketing For Newbies – Dont Complicate It

With the continuing decline in the attention span of most of the people online, it’s only inevitable that more advertisers would turn to video as a way to get their message out. If you’re new to online marketing, or a ‘newbie’ than you’ll want to learn as much as possible about video marketing for newbies. It’s not tough, and all indications are that it’s the wave of the future.

You can use videos on your website or blog to capture the attention of your reader far more quickly and effectively (if it’s done right) than you could with just the printed word. You can also use videos to drive traffic to your website or blog. The search engines love fresh content and that includes new videos.

The basic steps to the process are pretty much the same as with article marketing, except of course, you are creating a video. There are many low cost, or even free video software products that will make it possible for you to do a full presentation and teach your visitors an important skill. That will keep them coming back for more, if you give them something of value before you ask them for the sale.

First you will need to determine what the topic of your video will be. Find some issue or problem that faces a lot of people in your niche market. Then create a video that will provide an answer or solution to that problem. Don’t worry about getting too fancy. Just make sure the video and audio are clear and that you don’t talk too fast or stutter and stumble over your words.

It’s really annoying to have to try and sit through some tutorial where every other word is ‘ah’. Rehearse and practice before you start recording. If you are demonstrating something in real time, pause the recording while you are waiting for the website to load or during any other time when things are moving slowly. Don’t expect your viewer to have to sit through a 45 minute video when the information can be demonstrated in just 10 minutes.

Once you’ve decided on the topic of your video and you’ve got a rough ‘script’ written, it’s time to incorporate some carefully chosen keywords. This will make it possible for your video to get a top ranking on the search engines. When you write the title, description or tags for your website you will use these keywords. If you’ve chosen good keywords (3-5 word keyword phrases that get high monthly searches with relatively low competition) than your video will rank well, if it ranks well you will get a ton of very qualified traffic to your website… for free!

Now you’ve got your video recorded, your title tags and description keywords optimized (with the URL of your website front and center), next step is to submit your video to video directories. I’m sure most of you have heard of YouTube, which is a great place to start. You can also do a search and find other online video directories where you can submit your video to.

That’s pretty much it in a nutshell. You can record a Power Point Presentation where you illustrate how to do something or you can do a screen capture style video where people are looking over you shoulder while you do something, either way you’ll have great success with video marketing for newbies if you follow these tips.

Network Marketing Video – Focused And Step By Step

More and more savvy network marketers are turning to the internet to find qualified prospects to join their businesses. And with the advent of places like YouTube you can really leverage the power of using a network marketing video to not only recruit new members to your team but for training purposes as well.

One of the biggest reasons ( and no, it’s not really money) that people hesitate to join your opportunity is that they are afraid that they won’t be able to do it. They are afraid that they will fail. What better way to show them that they can do it too, that it’s really not that hard and that the days of hosting meetings in motels to get new members are over, than to show them how to do it with a video presentation?

Using the videos to not only recruit but to train can keep your attrition numbers low. Just think how much more positive of an outlook your team will have if their leader has taken them by the hand and provided them with a comprehensive tutorial explaining just how they too can make money with their network marketing business. It allows all of you to bond in a way that was previously mostly impossible.

To really capture this advantage you need to give your prospects, and your team, what they really want. An answer. That’s all the opportunity seekers are really seeking, they just want something that will actually work. The vast majority of them have probably already tried several things before they even get to you and your video so they’re pretty skeptical. What would happen if you could illustrate something about your company, your offer, or your marketing plan in real time, with them ‘looking over your shoulder’?

My guess would be that that one tactic could greatly increase not only your sign ups but also the overall success of your whole team. The one biggest thing that has been lacking from network marketing opportunities for a long time is the training. Too much emphasis has been placed on the ‘warm market’ and not enough in the online world, use your videos to overcome that obstacle.

Make sure that when you record your videos you keep them fairly short, to the point and easy to understand. Don’t mumble or talk too fast. Don’t get too close to the microphone and don’t cough or stumble over your words. I know that these things sound like a no brainer but I’ve been online for a long time and you’d be amazed at how many videos I’ve seen where the speaker did one or all of those things! I usually just gave up and stopped watching, which is exactly what you don’t want to happen.

When it comes to building your network marketing business never overlook any possible tool or advantage. Using the internet, and more specifically a

network marketing video can really help you get, and keep, more people in your downline and that’s good for everyone involved.

Video Marketing Articles – 5 Basic Points

There are a lot of video marketing articles online, all trying to tell you what you need to buy or how you need to make your videos for the best results. As with most everything online, it can easily cause information overload. Don’t worry, it’s not hard to jump on the bandwagon and start making your own videos to drive traffic and make sales.

Here are 5 basic points you need to consider and keep in mind when you first start out:

1. What kind of video should you make? How best to present the information to your target audience? For example, if you are in the internet marketing niche and you’re trying to teach people how to do something online, generally the best way to make that type of video is by using some sort of software (easily available online, some of it is free) that will take shots of your actual computer screen and then put those shots together, along with your narration, into a video.

If you are trying to demonstrate something offline you’ll need a video camera and possibly a tripod. You can get a really good camera and tripod for a few hundred dollars.

No matter which type of video you are making you will also need a quality microphone so anyone watching your video can actually hear what you’re saying. Again, this won’t cost a lot, usually between around $35 and $50.

2. Make out an outline. Do not waste your customers time by hemming and hawing your way through your video, it’s obnoxious. No one expects a professional actor but you should sound casual and like you know what you’re talking about. If you make a mistake, go back and do it again.

3. Keep the video short and to the point, generally about 3 -5 minutes is plenty. Remember, you are just giving them a ‘snippet’ you’re not telling them everything. You’re just trying to give them something of value so they learn to trust you so they eventually buy from you. Keep some things to yourself at this point.

4. Pick out great well targeted keywords that are related to your niche market. It’s best to have 3 -5 keywords that get high monthly searches and low competition.

5. Submit your videos to video directories. Most everyone has heard of YouTube but there are many others online where you can submit your quality videos. Just do a search online to get a list. When you submit your videos make sure that you use the keywords you found in step 4 when writing out the title, tags and description. That will help your video get seen, hopefully a lot, and that will drive traffic to your website.

No need to get overwhelmed, or over think anything. Out of all the video marketing articles online, I hope this one will help clear up any confusion. The bottom line is just do it. As with anything, the more you do it the more tricks and tactics you’ll learn to make your efforts better and better all the time.